There is an endless debate about whether or not a company needs a website. Is the expense of a good website worth it when options like Facebook Business pages and LinkedIn exist? And, if your local business doesn’t do e-commerce, is there a benefit to having a website? Both sides of the argument have valid points. However, we would strongly urge all companies to have a website, even if it’s just a basic one page site.
Here are the top 5 reasons we think everyone should have a website. Leave a comment below and tell us if you agree!
1) You control your website
Regardless of how well you manage your social media and e-commerce profiles, you will never have full control of them. The decision-makers at Facebook, Etsy, and other platforms are constantly making decisions about the site’s functionality, algorithms, and appearance. These changes affect your profile and may not be in your best interest. A website is owned and controlled by you. You have full control over the appearance, features, branding, and functionality of the website. And, you have greater control over the reach and audience of your site. It does take more work, but you are the one calling the shots.
This doesn’t mean you should abandon your social media profiles and e-commerce platforms. Each platform and profile plays a role in your overall online presence.
2) It’s the central hub of your online presence
All social media platforms, newsletters, and ad campaigns should drive traffic back to a unifying cohesive website that supports your branding message and provides further information to your audience. Your website is the central hub that supports everything else.
Everyone is walking around with a computer in their pocket and a Google search is just a couple taps away at any given time. It’s never been faster or easier to look anything up. The most effective way to show up in a Google search is to have a website and a corresponding Google Business profile. After all, when your prospective customer decides to search for something you can help them with, you want them to find you. Otherwise, they’ll go to your competitor without ever knowing your company was an option.
4) Your website is always available
Having a website is like having a salesperson and customer service representative exclusively available to each potential visitor 24hrs a day. Even if you do not do any sales online, a website can offer your potential clients a glimpse into your business. This means, it communicates what you have to offer and why you’re the best at what you offer. It also gives your customer a means to contact you when your store or office is not open, or the client can’t physically visit your location.
5) Pre-qualify your leads
A well designed website should answer all of your client’s basic questions. And give them the information they need to decide if they are interested in your service or not. It should act as an initial lead qualifier and help visitors prescreen themselves. For example, if you own a bakery and specialize in making cupcakes, then your website visitor would learn not to contact you if they are looking for cookies. Or, if your company only does commercial building renovations, then your website visitor learns not to waste your time and theirs contacting you about a residential project. And if you sell products in a local brick and mortar store, remember that 63% of all shopping occasions begin online (Source: https://www.oberlo.ca/blog/online-shopping-statistics). That alone could be the difference between your store thriving or failing.
Beyond any reasons listed here, the ongoing effects of the COVID-19 pandemic should show all business owners that being accessible online is crucial. Businesses that were online and were quick to adapt to online sales are the most likely to survive the economic consequences of the pandemic. Ensuring your business is capable of adapting in unforeseen circumstances could be the difference between going under and having long term success. Is your company ready to adapt if something else happens?
So that settles it right? You need a website.
If you’re ready to get started building your site, contact Parallel 70 for a FREE consultation.